Top 8 Tools To Boost Your Company’s Marketing Efficiency

marketing campaign

Marketing is essential for every company, whether your business follows a business-to-business (B2B) or business-to-consumer (B2C) model. As a result, there’s a need to invest significantly in marketing strategies online, in print media, or in electronic media. It’s believed that a well-organized marketing campaign has the potential to create business leads for your online store or website.

In addition, you need to have a team of experts with the right skills in online marketing for your products. Apart from a group of professionals for your advertising campaigns, you also need foolproof tools to help in online marketing processes such as lead tracking, analytics, scheduling, video editing, and the like. If you’d like to know tools that you can use to level up your marketing efforts, here is a list for you:

1. InfiniGrow

If you own a B2B business, Infinigrow is a game-changing tool and worth investing in your firm. It’s tailored for large companies that market their products to other companies. As a result, it can be used as a significant revenue driver for your business. According to and other similar sites, you can use InfiniGrow to quantify the impact of your business and the returns on investment (ROI) of your marketing activities across channels.

InfiniGrow is an excellent tool for predicting the outcome of your budget in your various marketing efforts. Moreover, this tool has an embedded analytics suite that facilitates faster decision-making and monitoring of key performance indicators (KPIs). Other uses of InfiniGrow are providing a unified approach to your sales, marketing, and financial data.

2. Sprout Social

Tools To Boost Company's Marketing Efficiency

If your goal is to boost your presence on social media, Sprout Social is a good option for you. It’s a marketing tool that can give you actual results.

Primarily, Sprout Social is a social media management platform you can use to organize your social media content calendar. With a well-organized calendar, you can schedule and publish your social media marketing content across multiple platforms. You can strategize to post when your target audience is most active.

Additionally, Sprout Social is effective for collaboration with your colleagues and customers. You can monitor all social media messages and respond to them on time using its Smart Inbox option. Furthermore, the social analytics capability is a top-notch suite that can help you track your best-performing posts. From the analytics results, you can identify the nature of posts preferred by your followers to leverage such kind of content.

Finally, you can use Sprout Social’s listening features to learn trends and hashtags to engage with your followers on what is trending.

3. Audiense

Like Sprot Social, Audiense is a social media marketing tool. Primarily, you can use Audiense for trends listening. It’s an effective tool for identifying potential customers tool. You can level up your social media listening through segmentation to launch laser-targeted ad marketing campaigns and create customer personas.

If you own a B2B business, Audiense is excellent for prospecting. On the other hand, B2C companies can implement Audiense to understand the target audience’s demographics and use it in formulating an advertising blueprint.

4. HubSpot

To expand your online marketing efforts, HubSpot helps you leverage email marketing. You can enjoy this platform which is embedded in HubSpot’s customer relationship management (CRM) software. It has a free subscription that can send 2000 emails in a month. In addition, it has a contact list, free templates, and a drag-and-drop email builder.

Besides, HubSpot offers quick integration of tools like Sprout Social. By integrating HubSpot with Sprout Social, you can effectively create, resolve, manage and track issues well.

5. Ahrefs

Ahrefs is a darling to search engine optimization (SEO) experts. You can use this tool to identify keywords and keyword ideas. To increase your online visibility, you need to use relevant keywords on your blogs, ad copy, and website pages. Content lacking keywords negatively affects your search engine results pages (SERPs) ranking. Usually, customers use keywords to search for your products. Thus, search engine crawlers use the keywords to identify pages and ads with the relevant keywords.

With the help of Ahrefs, you can identify short and long-tail keywords. To boost your SEO strategies, use your keywords to create internal and external links. When selecting keywords, leverage keywords with high search volume and low competition.

6. Unbounce

Once you’ve generated leads for your online store or website, you may need a conversion tool to help grow your conversion rate. At times like that, Unbounce comes in handy. You can use this fantastic tool to build, publish and tweak new landing pages for A/B testing. A/B testing is essential in identifying the copy or call to action to garner the best click-through results on your landing pages.

When creating your landing pages, you can use the free Unbounce templates to speed up your work instead of doing everything from scratch. Lastly, you can use the analytics option to know the performance of your landing page variants to make informed decisions.

7. OptiMonk

OptiMonk helps online marketers create personalized pop-ups to get the attention of visitors.

Capturing visitors’ attention helps lower the bounce rate. Even though the OptiMonk lead capture tool produces pop-ups, it works in a way that your pop-ups aren’t disruptive to your customers. Maybe you dislike sites that have excessively too many pop-ups. Similarly, expect that your target audience isn’t different from you. Thus, create your pop-ups in a way that won’t chase visitors from your website because of many disruptions.

Also, you can segment your marketing messages to suit each kind of visitor to your site. For instance, you can create statements that address returning visitors or first-time shoppers. This tool is easy to use and avails many templates to users with a proven click-through rate.

8. Loom

To create quality video content, Loom might be your best option for you. It’s a video messaging platform that helps your business instantly create shareable videos. With the help of Loom, you can use your smartphone or computer’s camera to capture short videos. Then, you can share your video with your target audience using the platform’s patented technology to boost client engagement.

Loom is simple to use and leaves no watermarks on videos. Additionally, you can protect your videos using a password when needed. Loom offers high-definition (HD) recording capability for videos too.

Final Thoughts

Marketing isn’t an option for business owners who want to grow their businesses. And to market your products effectively, you need professional tools that you can use in different forms of marketing like email marketing, search engine optimization, and video marketing, among others. To achieve your marketing goals, you can leverage tools like Loom, OptiMonk, Unbounce, Ahrefs, Hubspot, Audiense, Sprout Social, and InfiniGrow.