Are guests knocking on your door for the first time? The foremost thing you do is take a quick glance over your home to ensure that the house is spotless. After all, you wish to have an excellent first impression, right?
You would never want to invite people over dinner with a cluttered house and then feed them, would you? The same ideology holds true for your website as well. Website owners only have a short time to grab the attention of the visitors. According to a study,
“Users are most likely to read only 20% of words on a webpage.”
Thus, if your website is cluttered and doesn’t have a clear message or right call to action (CTA), folks would never be sticking around for a longer time. The main course will be a long way to go, and the rush to the exit door will take place right during the starters. Don’t want to experience a similar situation for your website? Perhaps, looking out for ways to improve your website, making guests want to come back, and increase conversions is your way out.
Create a Value Proposition:
The mission statement, value proposition tells users what they need to do and why they should do it.
The experts recommend having your value proposition on your homepage itself. Add the same in your headline, if that’s possible. Now add it to your blog or your product page. For instance, the experts at charlotte web design recommend letting the visitors know what they will be getting. Yes, they should know the benefits of hiring you, buying your product or service, or subscribing to your newsletter.
Your company’s mission statement must include:
- Where is your company?
- What will the audience get?
- What is the information you offer?
- What benefit will users receive?
Your website navigation swears to serve two purposes. Yes, your website helps users find the things they’re looking for and aids your search engine rankings.
Always note that your visitors should come first. Once you have a consistent visitor flow, now focus on search engine rankings. Be human and employ descriptive navigation. Think of the words your website visitors use, or they might use.
Call to Action Text:
The CTA, or Call to Action, is enormous. Know that it makes a significant difference to conversions. You’ve got on-site users, and they’re interested in your product or service. Now what? Lead them forward with your CTA.
These buttons are for actions. These may be “Get a Quote”, “Add to Cart”, “Go for Checkout”, etc. Always begin your button text with a verb. Not doing so will make it just a button, and it’s not a call to action.
Consider reading some valuable resources if you’re struggling with Call to Action Buttons.
Lay Hands-on 10- Foot Test:
Ok, so it’s time for a bit of exercise!
Pull up your home page. Now rise from your chair and head ten steps away from your computer. Take a look from hindsight and tell what the company does at a glance? What will even be better is to have someone else try the same. Can they?
If not, then now is the time to tighten up your messaging. Always be specific and never try to be clever.
This maxim is user-specific. Yes, some people prefer using carousels on their websites while others don’t. But, first, ensure taking a keen look at your data and its context. Now make a sound decision if it’s apt for your users or not.
User interaction reduces right after the first slide. Not many people make it to the fourth or fifth slide. Thus, ensure keeping your carousels to three at most. Also, if your first slide is interesting, the user feels curious to read on. Always avoid auto-forwarding slides, a top conversion rate expert recommends. The process may act counter-intuitive, and the motion can be distracting for the visitors.
Does that mean that you shouldn’t have a carousel on your site? Not necessarily. Instead, consider the message, design, and context of the slides and watch if these work for you or not.
One of the best things you can use to entice people to sign up for your newsletter is using social proof. Reaching out to industry experts may solve your purpose. These people may provide you with a testimonial or quote and influence your visitors to take a trusted decision.
Another deciding factor for website visitors can be the use of testimonials. If you have consumers or clients say good things about you, it’s time to flaunt them. Consider scattering them all across your website. If you use video testimonials or case studies, ensure finding a way to tuck them across your product pages.
Having a mobile-friendly website was a “should-have” years ago. But, with the advent of modern technology, “should-have” has changed to “must-have” now.
Your website will rank higher in search results if it is mobile-friendly. And, there is a reason for Google to update their algorithm. Users always wish to have a good experience when they land on their website. Thus, if the site has tiny links and is hard to navigate, then people are sure to bounce back. Take steps to prevent these, folks!
Nobody wants their visitors to hit a dead end on their website. Thus, the trick lies in keeping your visitors ready and having search engine robots moving at all times.
All you’ve to do is add Call to Action on your service pages, which link to the contact form. On the Home Page, link your service pages and include the service page name in the link to know what to expect when they click on the link.
The Bottom Line- Anyone for Dessert?
Now that you’ve successfully served your guests with starters and the main course, know that dessert awaits!
Hopefully, you give your guests some good reasons to return to your website and stick around to make a conversion. Do you have some tips and tricks to make your website design exemplary? How about sharing your thoughts and spreading the word?
After all, significant business growth comes with a sound design!